About Points, Clubs, and Other Offers

Yes, points will now expire after 365 days at the beginning of the subsequent month. For example, if you earned 20 points on March 5th, 2022 and 40 points on March 25th, 2022, 60 points will expire on April 1st, 2023. Once users verify their account on May 3rd, 2022, all points will transfer over and members will have 365 days to use these points. Enable email to stay up to date on how many points will be expiring the next month!

You can see what your points can be used for by visiting your Rofo Rewards mobile app or website and select Rewards or on the customer service screens under Rofo Rewards button.

Gift cards, tobacco, lottery, and money orders do not earn points at this time.

There are exclusive tobacco offers available in the app for those that are 21+. For those that do not yet have the app, download the app on Apple Store and Google Play Apple | Android. After the app is downloaded select Age Verified Offers. Complete an once time age verification. Tobacco offers will be displayed. Save the offers you would like to redeem to your profile and select redeem once you are ready!

Rofo Rewards members will get a free 2-piece meal added to their account for their birthday.

About ROFO Rewards

Your information is protected in a secure data center and will not be disclosed to any outside party. If a payment card, RoFo Rewards card is issued and protected by ZipLine® (NPCA). They operate under the rules and regulations of the Federal Reserve's Automated Clearing House.

By registering a RoFo Rewards card or downloading our app Apple | Android, you gain access to special member offers and can earn rewards points on purchases. Every time you visit Royal Farms and make a purchase, you'll receive 2 points for every dollar you spend, and one point for every gallon of gas you purchase. If you upgrade your card to Rofo Pay, you will also receive a discount on gas when you use your RoFo Rewards card to pay at the pump except for New Jersey Stores. You can keep track of points and offers at www.royalfarms.com/rewards or by downloading the RoFo Rewards app on your phone Apple | Android.

About RofoPay

The Automated Clearing House (ACH) Network is a highly reliable and efficient nationwide batch-oriented electronic funds transfer system governed by the NACHA Operating Rules that provide for the interbank clearing of electronic payments for participating depository financial institutions. The Federal Reserve and Electronic Payments Network act as ACH Operators, central clearing facilities through which financial institutions transmit or receive ACH transaction entries.

An ACH debit is also known as an electronic check transaction. There is a slight delay in processing these types of transactions to bank accounts. Think of it as writing a check, but it happens electronically. These types of transactions typically take 1 - 3 business days to post to your bank account.

Examples of ACH payments include:

  • Direct deposit of payroll, tax refunds, Social Security and other government benefits
  • Direct payment of consumer bills such as mortgages, loans, utility bills and insurance premiums
  • Business-to-business payments
  • E-checks
  • E-commerce payments and Federal, state, and local tax payments

When you enroll in the payment program, the last four digits of the social security number are used for identity verification purposes (in addition to the other information you provided during enrollment), an account security question and to protect you against fraud. The security of your data is very important to our business. Except for providing pertinent information to the participating merchant, we do not resell or disclose any information to a third party. Your enrollment data is kept safe in our secured database servers. This information is encrypted as soon as your enrollment is submitted.

Royal Farms wants to provide you with a convenient way of paying for gas at a lesser price and to pay for items inside the store. It is important to recognize that you are issuing an electronic check when you use the payment program for payment. This is no different than writing a check at the supermarket and being asked to show your driver's license as an ID.

When you enroll in the program you voluntarily provide certain information to ZipLine to participate in this program. No information will be taken from the magnetic stripe on your driver license and the driver's license will be used only to verify your identity as a participant in the program.

ZipLine (NPCA) has technology that enables you to link your checking account and a Personal Identification Number (PIN) with your Rofo Pay account so you can pay for goods and services at participating merchants' businesses. Once you activate your account, you may use your card or mobile app (where applicable) as your method of payment. An ACH debit transaction, for your total transaction amount, will be submitted to your bank account within the next three (3) business days.

Your security is our priority. To ensure your protection, Rofo Pay is managed by ZipLine, a leading private label debit processor employing state of the art firewall and other comprehensive security methods in accordance with the rules and regulations of the Federal Reserve. All personal data is encrypted in real time, and every transaction is PIN protected. ZipLine monitors and limits exposure to fraud, so you'll never be held liable for unauthorized transactions on your ROFO Pay account.

RofoPay is a secure and convenient way to pay at Royal Farms locations. It is one of the many benefits of our Rofo Rewards program. By upgrading your Rofo Rewards to RofoPay, all members will save .25 cents until July 1st and then up to .10 cents after that.

Important FAQS for the New Rofo Rewards Program

Sign into your account on our website or download our app, and select Age Verified Offers. Complete a once time age verification. Tobacco offers will be displayed. Save the offers you would like to redeem and select redeem once you are ready to get your discount!

Yes, points will now expire after 365 days at the beginning of the subsequent month. For example, if you earned 20 points on March 5th, 2022 and 40 points on March 25th, 2022, 60 points will expire on April 1st, 2023. Once users verify their account on May 3rd, 2022, all points will transfer over and members will have 365 days to use these points. Enable email to stay up to date on how many points will be expiring the next month!

Clubs have been discontinued from our Rewards program as of March 1st, 2022. You will be able to redeem popular Rewards like coffee and fountain for free with your Royalty Points!

Points will currently not display on customer receipts. Please download our app to keep track of your points in real time. Your current points balance will also be displayed if you sign into your account at roforewards.com.

The matching game will no longer be a part of our app. Instead of the matching game, we will be giving away free “special offer” items each week to all Rofo Rewards members!

No! You can continue to use your old card once you verify your account.

Any unredeemed points or offers will be added back to your account, shortly after the countdown redemption page expires. Please make sure you are aware what day special offers expire; they will be listed on the picture of the item available for redemption. These offers will expire on the date displayed.

For app users, select Rewards, then hit Redeem Rewards. You will be taken to the page with the items you can redeem with your points. During checkout, customers will use the Redemption QR code to redeem their free item.

For cardholders, please visit roforewards.com and add the Reward to your account prior to purchase. During checkout, enter your phone number or swipe your rewards card and the reward will be applied. If you do not redeem the Reward within 24 hours, it will be credited back to your account and you will need to re-add it to your account before visiting the store again.

No, all points associated with the email you use to verify your account will be transferred over as well as any RofoPay information! You can continue to use your Rofo Rewards card to get the fuel discount if you are a RofoPay member.

We recently transitioned to a new app and Rewards program on May 10th, 2022! All Rofo Rewards cardholders must verify their account by selecting “verify and transfer points” on the web or their app before continuing to use your app or card! Once you complete this step, 100 Royalty Points and a free small western fry will be added to your account (for existing members only)

Rofo Rewards members will receive 2 points per dollar spent (including on mobile ordering) and 1 point per gallon. Many of our most popular rewards items have remained as an offering while new and exciting rewards items have also been added. Redeeming points just got easier than ever! Offers can be redeemed through our new 4 – Tier reward point system. Tier 1 is worth 50 points. You can redeem a 500 ML Royal Farms bottled water, a small Western Fry, a fountain beverage, or a coffee. In Tier 2, 125 points gets you a Ham, Egg, and Cheese sandwich, a pudding parfait, a 6 - oz portion of chicken salad, or a small Macaroni and Cheese side. Tier 3 can be accessed at 250 points, in which a 2 - piece tender meal, 2 - piece white meal, 2 - piece dark meal, or a World-Famous pulled chicken sandwich are your options. Lastly, Tier 4 is worth 400 points, and you can redeem these points for an 8 - piece dark or mixed assortment, an 8-piece tender, a 10-piece dark, or a 50-piece Western Fry.

Joining the Program

ZipLine validates your enrolled bank account information to ensure that we have the correct account number, the account is open, and most importantly that the account belongs to YOU. We do so by submitting a deposit and withdrawal to your bank account. These "challenge" transactions are a test to confirm the validity of the account. The enrolled payment card account is not activated until this bank verification process is completed. You must confirm these two amounts once they appear in your account before you are qualified to get the fuel discount. A "verification" email will be sent to you, upon enrollment, which explains this activation process.

Once you have enrolled, the information that you provided will undergo a bank validation process. This process could take up to (3) business days after the enrollment date, but you could also be approved that day. If additional information is needed, you will be notified of the activation step and program details through subsequent email messages. You are responsible for completing the bank verification step to activate the payment function. This step requires you to confirm two small test transactions that we post to your account for verification purposes.

Yes! Upgrading your card to RofoPay (fuel discount) is completely optional. If you do not wish to tie the Rofo Rewards card to your checking account, you can still use the card or app to earn and redeem points and clubs.

No. The RoFo Rewards program is open to individuals only currently.

You must be 12 years or older

You do not need these to join Rofo Rewards. To upgrade your card to Rofo Pay (fuel discount in all states but New Jersey), you will need a valid driver's license and a checking account. Upgrading your card to Rofo Pay is optional.

The RoFo Rewards program is free to join.

The app can be downloaded at the Apple and Google Play store by clicking on these links Apple | Android. You can also pick up a physical card at any of our Royal Farms Locations.

Download the app at the Apple and Google Play store here (attach links to Apple and Google Play wording). You can register your Rofo Rewards account with a physical card or with a digital card. Before you can upgrade your card to Rofo Pay (fuel discount), you will need to sign into your account and update your card number from a digital to a physical card. You can also visit roforewards.com and register your physical card here.