The dashboard displays current points, rewards, promotions, and featured offers.
ROFO FAQs
Have questions about the ROFO Rewards program? You can quickly find the answers right here.
App Features
Completing the profile (name, email, DOB) earns 200 bonus points.
Tap the 'Locations' icon to search or browse nearby Royal Farms locations.
They can edit personal info, manage communication preferences, view receipts, manage product interests, and delete their account.
Select the verification banner, enter name, address, DOB, email, and phone number, then complete the ID verification quiz (takes 30–60 seconds).
In the app’s Receipts section. Each receipt shows total, points earned, and savings. Receipts can be downloaded.
Members can share their referral code for others to sign up and earn incentives.
Select the Free Air offer in the app, request inside the store, enter their phone number on the pinpad, and scan the printed QR code to activate the air pump.
Definitions
RoFo Rewards is Royal Farms’ loyalty program that rewards customers with everyday fuel and car wash discounts, free items, and special offers.
No. Employee rewards cards are for personal use only. Using them for customer transactions violates policy and may lead to termination.
Please call the RoFo Rewards Support Line at 1-844-830-4792.
Zipline is the third-party payment processor that manages transactions for RoFo Pay through secure ACH debit.
A payment card linked to a customer’s checking account that allows purchases through ACH debit and offers up to $0.10 off per gallon.
Earning & Redeeming
By entering their phone number or swiping their RoFo Pay card during checkout or at the pump.
Select and load the reward in the app, then enter their phone number or swipe their card at checkout to apply it automatically.
Yes. Returned rewards reappear in the app, and points are refunded instantly.
No. Once attached, individual edits aren’t allowed. The entire transaction must be voided and rescanned.
Enrollment
Customers can enroll by entering their phone number at the pump, or through the RoFo Rewards app or website.
Ask them to open their phone’s camera, point it at the QR code, and tap the link that appears to start the download.
Select 'Join Rewards,' enter their 10-digit phone number, and press Enter. They’ll get a welcome SMS and post-transaction confirmation.
Download the app or visit www.app.roforewards.com, enter their mobile number, and verify it using the one-time passcode (OTP) sent by SMS.
Frequently Asked
- Up to 3 business days (may be same day).
- Complete bank verification by confirming two small test transactions.
- Members receive a Free Any Size Beverage.
- Added to your account on month of your birthday and expires after 30 days.
- If you choose to activate a reward (purchased with points), and choose not to redeem it, you can return the reward and get your points added back to your account.
- Rewards that do not require an activation stay in your account for use until expiration.
- Points expire 365 days after being earned.
- Example: Points earned in March 2025 expire on March 1, 2026.
- Enable push notifications and SMS to track expiring points.
- If you are a RofoPay customer, you will need to reach out to Zipline in order to update your card. If you have any questions about updating RofoPay information, you can give our team at Zipline a call at 1-844-687-1681 and they will be able to assist!
- ZipLine uses this to verify your bank account before activating RoFo Pay.
- Yes, the limits are:
- $125 per transaction
- $150 daily limit
- $500 weekly limit
- 5 transactions per day
- Clear any pending transactions first.
- Update via the app or ZipLine website.
- Verify new test transactions to activate.
- Log into biz/royalfarms and select “Update My PIN.”
Gamification
Special purchase challenges where customers earn bonus points or offers after completing specific tasks.
Repeat purchase programs that track progress toward a free or discounted item (e.g., Buy 4 Coffees, Get the 5th Free).
Extra points earned instantly for completing certain actions or purchases.
Special offers that can be unlocked by spending points. They appear alongside regular rewards in the Rewards tab.
RoFo Pay/ Tobacco
- Up to 3 business days (may be same day).
- Complete bank verification by confirming two small test transactions.
- A secure payment method linked to RoFo Rewards.
- Allow customers to save up to $0.10 per gallon on fuel.
- Yes, data is encrypted, and transactions are PIN-protected.
- ZipLine uses this to verify your bank account before activating RoFo Pay.
- Yes, the limits are:
- $125 per transaction
- $150 daily limit
- $500 weekly limit
- 5 transactions per day
- Clear any pending transactions first.
- Update via the app or ZipLine website.
- Verify new test transactions to activate.
- Log into biz/royalfarms and select “Update My PIN.”
- Swipe your rewards card at the pump, select YES to pay with RoFo Pay, and enter your PIN.
- Discount is applied instantly (in New Jersey, it appears on the email receipt).
- Visit https://www.roforewards.com/rofo-pay/ to register your card.
- Click the RoFo Pay banner in the app or visit our website at https://www.roforewards.com/rofo-pay/ to follow steps to register the physical card.
- Payments are processed through ZipLine as an ACH debit from your bank account.
- To verify your identity for the payment program.
- To verify identity and prevent fraud.
- A secure electronic payment system, similar to writing an electronic check.
- Accounts holds are due to a return from your bank.
- Anytime a return happens on your account, the charge is returned to a collection agency which will charge a fee.
- Royal Farms does not profit from this fee, nor do they have any say on when it is charged.
- If your bank updated your account without your approval, please have them contact CheckRedi directly so they can resolve it with them. Reach out to our team at Zipline at 1-844-687-1681 for assistance.
- Once the charge is taken care of, your account will be released, and you will be able to use your account again.
- Yes, multiple accounts can share the same banking information.
- No, the program is currently for individuals only.
- To view 21+ offers, make sure to sign into the app or website. You can simply enter your number at checkout, and the deal will automatically apply
- To view special offers, make sure you are age verified (takes less than 60 seconds), and simply enter your number at checkout to redeem the tobacco offer.
They must have a physical card, enter card and personal details, link their checking account, and verify through Zipline.
Zipline may send a verification email or use micro-deposits to confirm the checking account before activation.
Insert the card, select 'Yes,' enter their 4-digit PIN, and receive up to $0.10 off per gallon. NJ discounts post within 1–3 business days.
Swipe the card, select 'Yes' to pay, enter their 4-digit PIN, and complete the transaction.
Yes: Max $125 per transaction, $150 per 24 hours, $500 per week, up to 5 transactions per day and 15 per week.
RoFo Rewards
- Register online on app.oyalfarms.com or download the app (Apple | Android).
- Earn:
- 2 points for every $1 spent.
- 1 point for every gallon of gas purchased.
- Upgrade to RoFo Pay for gas discounts (excludes New Jersey). You must pick up your card in-store.
- Track points and offers on the app or app.royalfarms.com
- Check your points balance in two ways:
- App: Displayed on the home screen.
- Website: Log in at https://app.royalfarms.com and points will be displayed on the home screen
- You can now redeem points for online and mobile ordering.
- You can use your points to purchase an in-app item. Upon checkout while placing an online order, apply the offer and get your discount.
- App Users:
- Go to “Burn”, use your points to activate an offer, and enter your number at checkout.
- Cardholders:
- Use your points to activate an offer
- Enter your phone number, swipe your card, and enter your 4-digit pin at checkout.
- You can now use your points to purchase an in-app item.
- Upon checkout while placing an online order, apply the offer and get your discount.
- Members receive a Free Any Size Beverage.
- Added to your account on month of your birthday and expires after 30 days.
- If you choose to activate a reward (purchased with points), and choose not to redeem it, you can return the reward and get your points added back to your account.
- Rewards that do not require an activation stay in your account for use until expiration.
- Points will now be visible via digital receipts.
- You will be able to track your point earn, transactions, and savings.
- Points cannot be used for:
- Gift cards
- Tobacco
- Lottery
- Money orders
- Check the RoFo Rewards app or app.royalfarms.com under the RoFo Specials or Burn section.
- Points expire 365 days after being earned.
- Example: Points earned in March 2025 expire on March 1, 2026.
- Enable push notifications and SMS to track expiring points.
- No, only one card per account.
- To use a second card, create a separate account with a new email or phone number.
- If you are a RofoPay customer, you will need to reach out to Zipline in order to update your card. If you have any questions about updating RofoPay information, you can give our team at Zipline a call at 1-844-687-1681 and they will be able to assist!
- Yes, information is securely stored and not shared with outside parties.
- Payment cards are managed by ZipLine®, following Federal Reserve rules.
Sign-In
Enter their phone number and submit. They’ll receive an OTP via SMS to verify login or a direct login link.
Select 'Got a Referral Code? Tap Here,' enter the code, and apply it during sign-in.